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Privacy Policy

Emberlight Games Company Limited ("we", "our", or "us") is dedicated to delivering an exceptional gaming experience while safeguarding your privacy. This Privacy Policy outlines our practices regarding the collection, storage, usage, and sharing of your information across our mobile games, websites, and associated platforms (collectively, the "Services").

We deeply respect your privacy and are committed to maintaining full transparency. This document explains the types of personal data we gather, the underlying reasons for processing such data, and the rigorous safeguards we implement to protect it. By accessing our Services, you acknowledge and consent to the data practices described herein. If you disagree with these terms, we kindly ask that you refrain from using our applications and platforms.

How We Gather and Utilize Your Data

To ensure our Services function smoothly and to continually elevate your gaming sessions, we acquire specific categories of information when you interact with our ecosystem.

In-Game Data and Progression

We compile details regarding your in-app engagement and your interactions with fellow players. This encompasses your unique Player ID, gameplay milestones, IP address, device identifiers, and other relevant metrics deemed necessary to optimize performance and elevate user satisfaction.

For titles incorporating competitive leaderboards, we actively monitor and publicly showcase your scores, achievements, and chosen display name. This feature is intended to foster a competitive environment, allowing you to gauge your ranking against peers globally. By engaging with these specific games, you authorize the display of this competitive data transparently within the community.

Device and Location Metrics

Technical details spanning your device and general location may be required to facilitate rapid troubleshooting and to analyze broader player trends. Such data can include your chosen nickname, hardware model, operating system version, advertising identifiers, IP address, and generalized geographic context.

This technical footprint enables us to understand how you interact with our ecosystem and allows us to refine our advertising strategies alongside core gameplay improvements. For guidance on managing personalized ad settings, please refer to the "Managing Advertising Preferences" section further down.

In scenarios where precise location data is beneficial (e.g., localized matchmaking), we will only collect specific geodata following your explicit opt-in consent, strictly for the purpose of enhancing immediate features.

External Authentication Providers

Choosing to authenticate via external platforms (such as Apple Game Center or Google Play Games) grants those services the ability to share specific profile data with us. The details relayed typically involve your external user ID and regional indicators. Our integration with these providers strictly adheres to their respective terms and data-sharing protocols.

We primarily leverage this imported data to rapidly establish your in-game profile, authenticate your identity securely, and synchronize your progress seamlessly. Should you wish to revoke our access to data obtained from these third-party platforms and request its deletion, please reach out to our team at contact@emberlight.games.

Player Assistance

Reaching out to our dedicated support personnel may require us to log additional contextual data. This often involves retaining your device specifications, generalized location, in-game nickname, Player ID, real name, email address, and the specific details of your inquiry. Doing so is crucial for accurately diagnosing and resolving any issues you encounter.

Financial Transactions

When engaging in microtransactions or purchasing premium features, certain payment details may be processed momentarily through our system on behalf of authorized financial gateways. This data is heavily encrypted and remains completely unreadable to us. We explicitly do not retain, log, or manage any of your sensitive financial credentials.

Forum and Private Conversations

We may collect any information you provide in the public forum and private conversations for the purpose of improving user experience. The scope of a private conversation is limited to the exchange of ideas or messages using our Services. Chatting with other users in our games or privately messaging other users on our forum are examples of private conversations. Please note that any information you provide on the forum and in private conversations may be read, collected, and used by others who access them. To request the removal of your personal information from our community forum, please contact us at contact@emberlight.games.

To improve your user experience, we may collect your email address when you register on the forum. The email address you provide will be mainly used to notify you about major policy changes or news regarding the usage of the forum. We may use the email address to contact you about your gaming experience with our games and notify you about company news and promotions. If you no longer wish to receive certain email notifications, you may opt out at any time by emailing us at contact@emberlight.games.

Websites and Social Media Features

When you visit our websites, we may collect your personal information for the purpose of improving user experience on the websites. Such information may include your device OS, location, browser type, language, referring web address, your usage of the site, and interests.

Our websites may include social media features, such as the Facebook Like button and widgets, such as the Share button or interactive mini-programs that run on our websites. These features may collect your IP address, which page you are visiting on our websites, and may set a cookie to enable the feature to function properly. Such social media features and widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these features are governed by the privacy policies of the companies providing them.

Disclosure of Your Information

We will not share your personal information without your consent except in the following conditions:

  • When you agree to share your information with third parties for their own marketing purpose.
  • We may disclose information about you as permitted by law or when we believe that release is appropriate to comply with the law, i.e., government request, applying our rights or protecting the rights, property, or safety of us or our users.
  • We may engage other companies or individuals to perform services on our behalf, i.e., Providing customer support.
  • We may share combined or anonymous information about you with business partners, advertisers, publishers, and other third parties.
  • We may also share your information in connection with any merger, sale of our assets, or a financing or acquisition of all or a portion of our business by another company. You will be notified via email and/or on our site of any change in ownership or additional users of your personal information.

Transfer of Information Overseas

To maintain the quality and stability of our Services globally, your information may be transferred internationally. Data protection laws may vary depending on the country and may not correspond to those of your country. We guarantee the protection of your personal information as explained in our Policy. We will take all necessary privacy measures applicable in the country or territory to protect your information, but the country or territory may not have the equivalent protection standards of the European Commission's Adequacy Decision.

Our games use international cloud services. Therefore your information may be transferred to servers in the U.S. (Google Inc.) to store nicknames, Player ID, unique device ID, OS, device model, advertising ID, location, IP, and/or other location-based information. Your personal information will be stored until you choose to delete your account.

Our cloud service partner: Google Inc. Our Services use real-time database synchronization to transfer user information globally, therefore you will not be able to use our Services without agreeing to our Policy.

Cookies and Similar Technologies

We may collect collective and impersonal information through cookies and other similar technologies. Cookies are small text files of information sent by the web server used for the operation of an application to your device to be stored within the device memory. These functions are used for evaluating, improving Services and setting up users' experiences so that much improved Services can be provided by us to you.

Required Cookies

We use security-based cookies to ensure the security of our services. We may, among other things, use the information obtained from these cookies to identify possible fraudulent or abusive activities, enforce our Terms of Service and protect the safety of our users. These cookies are mandatory and cannot be blocked if you wish to use our services.

Performance and Functional Cookies

We use analytics and investigation cookies to collect information about how users use our services, including the total number of users who use our Services and the type of devices they use. We may use this information to create reports of aggregated and anonymized information and to assist in improving our Services. We also use feature tracking cookies to collect information about how our services are performed. We may use such information to create reports and improve our Services.

Advertising Cookies

We use advertising cookies to personalize the advertisements displayed to you on our Services and on third-party websites and other services.

Some parts of our Services are provided by third-party service providers, who may collect and record information about your use of our Services. Additionally, other companies that place advertisements on our websites, games and/or applications may collect information about you when you view or click on their advertising through the use of cookies. We cannot control the activities of such third parties and cannot guarantee that they will adhere to the privacy and security practices same or similar to ours. You should contact them directly if you have any questions about their use of the information that they collect.

Ad Partners

We work with the following advertising partners:

Security of User Information

We follow generally accepted industry standards and maintain reasonable safeguards to attempt to ensure the security, integrity, and privacy of the information in our possession. As further security measures, we implement the following technical and managerial safeguards to ensure that any personal information of users we handle is secure from loss, leaks, or damage:

Improving Network Security

We implement various technical measures to prevent the leakage of your personal information by unauthorized access to its network via hacking, computer viruses, etc., and continuously monitor network access. In addition, to ensure the security of communications between its server and database, we use strong encrypted communication methods.

Security Training and Designation of Privacy Officer

We conduct regular security training for our employees on the protection of your personal information. Furthermore, we have designated a privacy officer to develop expertise in the handling of your personal information and to minimize the risk of information leakage.

Restrict Access and Storage

The location in which the handling and storage of personal information are performed has been designated as a secure area, and access thereto has been restricted to personnel with the requisite authority. Documentation, storage media, and electronic records containing personal information are stored in a location equipped with a locking device or on a computer with restricted access.

Information Retention

We will retain your Personal Information for as long as your account is active or as needed to provide you services. Game scores and leaderboard data may be retained for historical and statistical purposes even after account termination, but will be anonymized or deleted upon request. If you no longer want us to use your information or wish to cancel / delete your account, please contact us at contact@emberlight.games.

If you contact our Customer Support, your data such as nicknames, Player ID, unique device ID, OS, game version & data including game scores and ranking information will be transferred to the USA (Google Inc.). This information is collected in order to provide the support and will be permanently erased 3 years after the support request is concluded.

Managing Advertising Preferences

Should you prefer not to receive tailored advertising campaigns, you possess the ability to opt-out directly at the device level. By navigating to your mobile operating system's privacy settings, you can toggle options such as "Limit Ad Tracking" on iOS apparatuses or "Opt-out of Ads Personalization" on Android systems.

Access to Personal Information

If there is a change to your personal information, or if you no longer wish to use our Services, you may edit, update, or delete your information by making the change within your account settings or by contacting us at contact@emberlight.games. We will provide you with a copy of your personal information in an electronic format upon request.

Your Privacy Rights

You may have the following rights:

Right of access

You have the right to obtain confirmation from us as to whether or not we process personal information from you and you also have the right to at any time obtain access to our personal information stored by us. To exercise this right you may at any time contact us at contact@emberlight.games. You can also access the information you provided in the setting.

Right to rectification

If we process your personal information, we shall endeavor to ensure by implementing suitable measures that your personal information is accurate and up-to-date for the purposes for which your personal information was collected. If your personal information is inaccurate or incomplete, you have the right to obtain the rectification of such information. To exercise this right you may at any time contact us at contact@emberlight.games. You can also access the information you provided in the setting.

Right to erasure

You may have the right to obtain the erasure of your personal information or the restriction of processing of your personal information. To exercise this right you may at any time contact us at contact@emberlight.games.

Right to withdraw your consent

If you have given your consent to the processing of your personal information, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on the consent before the withdrawal. To exercise this right you may at any time contact us at contact@emberlight.games.

Right to data portability

You may have the right to receive the personal information concerning you and which you have provided to us, in a structured, commonly used and machine-readable format or to transmit this data to another controller. To exercise this right you may at any time contact us at contact@emberlight.games.

Right to object

You may have the right to object to the processing of your personal information as further specified in this Policy.

Right to lodge a complaint

You have the right to lodge a complaint with the Data Protection Authority (DPA). If you are an EU resident, you have the right to lodge a complaint with a data protection supervisory authority located in the European Union.

We do not carry out automated individual decision-making and profiling of your personal data.

Collection and Use of Children's Personal Information

We do not knowingly collect any personal information from anyone under the age of 17 (under the age of 16 in Europe), unless consent is given by a parent or legal guardian. If you are under 17 years of age (16 in Europe), please do not send us any information about yourself, and you should not use or attempt to use our Services. Some of our Services have age restrictions which may vary depending on countries, regions, OS, platforms, etc. If you are under the applicable age restrictions, please do not send us any information about yourself and you should not use or attempt to use our Services.

In the event we learn that we have inadvertently gathered personal information from children under the age of 17 (16 in Europe), we will take reasonable measures to promptly delete such information from its records in a secure manner. If you believe that we may have any information from or about children under the age of 17 (16 in Europe), please let us know by sending us an email at contact@emberlight.games.

Please note that all persons under the age of majority are required in their respective jurisdictions to have a parent or guardian read and accept this Policy and the Terms of Service on their behalf. Parents are encouraged to supervise their children's use of our Services and to become familiar with the types of content available through our Services. Parents should oversee their children's use of e-mail and other online communications.

US Data Privacy Disclosures

The following provisions cater specifically to residents of the United States. In accordance with applicable state and federal consumer privacy frameworks, US-based individuals hold the right to petition for a full disclosure of collected personal data, request complete erasure, and opt-out of arbitrary data sharing. We unequivocally confirm that we do not monetize or sell your personal data, nor will any user face service discrimination upon exercising their statutory privacy rights.

Right to Opt-Out

We use and share your personal information only in accordance with this Policy. You have the right to opt-out of data sharing.

Do Not Track

California law requires us to inform you how we respond to web browser Do Not Track signals. Because there is no industry or legal standard for recognizing or honoring Do Not Track signals, we do not respond to Do Not Track signals at this time.

Exercising your rights

If you want to exercise your California privacy rights or if you have any questions regarding our practices, please e-mail us at contact@emberlight.games.

Changes to the Policy

We may amend this Policy from time to time to reflect improvements or any other changes to our business. We will try to inform you about any significant changes to this Policy, which we feel may disadvantage you in any material way. If you object to any of the changes you should immediately stop using our Services and close any account you may have with us.

Contact Us

If you have any questions about our protection of your personal information, or if you have any requests for resolving issues regarding your personal information, please contact us at the information below:

Emberlight Games Company Limited

contact@emberlight.games